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A Little Info On Carolina Rustica, the Furniture Destination for North Carolina

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HI, I’M RICHARD SEXTON, PRESIDENT OF CAROLINA RUSTICA. >> THE BEST THING I LIKE ABOUT CAROLINA RUSTICA IS HOW OPEN AND HONEST WE ARE WITH CUSTOMERS, AND WE’RE HERE FOR YOU. >> I LIKE THAT IT’S A VERY LAID BACK ENVIRONMENT. >> THAT CAROLINA RUSTICA’S A GREAT PLACE FOR FURNITURE, LIGHTING, AND MATTRESSES, SO COME ON DOWN. >> I LOVE DOING SALES AND HELPING PEOPLE. >> I THINK THE COMPANY REALLY HAS GOT THREE STRENGTHS. THE FIRST IS THAT WE’VE GOT A GREAT VARIETY AND BREADTH OF PRODUCT ASSORTMENT, FROM FURNITURE TO LIGHTING TO ACCESSORIES, AND SOME OF THE BEST NAMES IN AMERICAN MANUFACTURING AND MANUFACTURING ABROAD. FROM THE MIDDLE TO HIGH END, WE’VE GOT A REALLY GREAT REPRESENTATION HERE FOR OUR CUSTOMERS AND CLIENTS AROUND THE COUNTRY. OUR SECOND STRENGTH IS OUR ABILITY TO TAKE THE IN-STORE EXPERIENCE AND REALLY TRANSLATE THAT FOR OUR CUSTOMERS ONLINE, OR ON THE PHONE; WHO CONTACT US AROUND THE COUNTRY.

WE HAVE EVERYDAY CONTACT WITH OUR PRODUCT, WE KNOW WHAT IT LOOKS LIKE, WE TOUCH AND FEEL IT. WE GO TO MARKETS AND EXPERIENCE IT, AND WE’RE ABLE TO REALLY BRING THAT TO LIFE FOR OUR CUSTOMERS WHO MIGHT NOT HAVE SEEN IT IN THE SHOWROOM AND ARE CONTACTING US FOR THE FIRST TIME TO UNDERSTAND THE PRODUCT. SO WE REALLY BRING THAT TO LIFE FOR THEM. OUR THIRD STRENGTH IS THAT WE’RE STILL A RELATIVELY SMALL COMPANY AND EVERYBODY HERE SHARES THE VALUES OF CAROLINA RUSTICA. WHAT THAT MEANS IS AN OUTSTANDING CUSTOMER SERVICE EXPERIENCE, GREAT VALUE, AND GREAT AFTER-SALE SUPPORT. WE REALLY JUST WANT PEOPLE TO BE HAPPY WITH US, HAPPY WITH THEIR PRODUCTS, AND SAY GOOD THINGS ABOUT US. WE HAVE THREE GALLERIES HERE IN GIBSON MILL. GALLERY TWO AND GALLERY THREE ARE OUR FURNITURE GALLERIES, WHILE GALLERY ONE FEATURES OUR US MATTRESS GALLERY. IN GALLERY TWO, WE HAVE MANY OF OUR FASHION-FORWARD MANUFACTURERS AND SUPPLIERS, LIKE LEXINGTON, BERNHARDT, IKO, SCHNADIG, AND FINE FURNITURE DESIGN.

IN GALLERY THREE, WE HAVE MANY OF OUR VERY FINE HIGH-END DOMESTIC MANUFACTURERS, LIKE CENTURY, HICKORY WHITE, HABERSHAM, AND KINCAID. WE ALSO FEATURE A LOT OF UPHOLSTERY AND LEATHER. WE’VE BEEN IN THIS BUILDING SINCE 2006, AND TRIPLED OUR RETAIL CAPACITY SINCE THEN. WE PLAN TO STAY FOR MANY YEARS TO COME, BECAUSE AS YOU CAN SEE, THERE’S LOTS OF ROOM TO GROW. THE WATERSHED EVENT FOR CAROLINA RUSTICA WAS REALLY LAST YEAR WITH OUR PURCHASE BY MATTRESS USA IN BRIGHTON, MICHIGAN. MATTRESS USA, LIKE CAROLINA RUSTICA, IS A MULTI CHANNEL MERCHANT THAT OPERATES RETAIL STORES AND A FABULOUS WEBSITE, WWW.US-MATRESS.COM AS WELL AS FURNITURE CRATE, PARTY SUPPLIES DELIVERED AND OTHERS.

AND THEY REALLY UNDERSTAND THAT INTERFACE BETWEEN THE STORE AND THE CUSTOMER ONLINE OR IN THE STORE. THEY’VE GOT THE SAME SENSE OF GREAT VALUE, GREAT CUSTOMER SERVICE AND FOLLOW UP, AND IT’S BEEN A GREAT MARRIAGE, GIVING US RESOURCES TO ACCESS A BROADER VARIETY OF CUSTOMERS ACROSS THE COUNTRY AS WELL AS SUPPORT EACH OTHER IN BOTH PRODUCTS AND CUSTOMER SERVICE. WE STILL HAVE OUR HAND IN THE IMPORT BUSINESS. FOR EXAMPLE, OUR IRON ARTISTICA LINE, WHICH IS A PROPRIETARY LINE THAT WE’VE DESIGNED IN HOUSE, IS MADE IN NORTHERN INDIA, AND THEN WE IMPORT THAT OURSELVES. THIS IS UNIQUE TO US AND IT DOES GO TO SUPPORT LOCAL ARTISANS, SO WE’RE QUITE PROUD OF THAT.

AS PRESIDENT OF THE COMPANY, I SAY IT IN ALL SINCERITY THAT WE WANT YOUR EXPERIENCE WITH CAROLINA RUSTICA TO BE A GOOD ONE.

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